My senior English teacher in high school was Edith Head, but not THAT Edith Head. She taught me to use the shortest words, the fewest words, and the shortest sentences possible unless I had a specific purpose in mind. When the class inquired why, she said it was because short and few would ensure that our writing was read by the largest audience possible. What she was saying was that people couldn’t read long words and long, complicated sentences.
The first literacy surveys were done in 1935 and showed that the average reader was an adult reading at a late seventh-grade level. Reading levels have remained roughly the same but at least have increased to a ninth-grade level in eighty years.
So I don’t know whether to be happy or sad with all the emails I’m getting recently with people reaching out to me….
- “I am reaching out to you today….”
- “I thought I would reach out to you to see if you are interested….”
- “Would you like to reach out to hundreds of people each day?”
- “We are a company that reaches out to our customers….”
- “Reaching out to your customers is good for your business.”
- “Do you use email to reach out to your customers?”
- “I wanted to reach out to you to see how you liked our products.”
In the days of old, we used to contact someone, either call them or write them a letter.
“Reach Out, I’ll Be There” would work as “Call Me, I’ll Be There” but imagine if Blondie had sang “Reach out to me” instead of “Call me”……………….
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Photographic Art by Russel Ray Photos at Fine Art America