My first Photographic Art sale to a Realtor

Pictures copyright 2012 Russel Ray Photos

I had great success in March and April 2014 when I set up my first galleries at Fine Art America. Then, on April 27, I hired Julian Rey Saenz to help me with my Photographic Art. He cataloged thousands of files, uploaded hundreds of files to Fine Art America, and created a database of over 8,000 Realtors to whom we could market Photographic Art as close-of-escrow gifts.

Photographic Art, and thus Julian’s job, had been capitalized for six months. I thought we would easily have appropriate sales at the end of six months to keep the company capitalized into the future as far as we wanted to go. That didn’t happen, and I’m not really sure why. I still have some analysis to do there.

Yesterday, though, I sold my first Photographic Art to Thomas J. Nelson, a La Jolla & San Diego Realtor who is using it as a close-of-escrow gift. Thomas and I have been working together since 2004; I have been doing the home inspections for his buying Clients.

Thomas bought a 48″x6.75″ metal print of San Diego Panorama. Looks like this:

img_5974 panorama 1200

Pictures copyright 2012 Russel Ray Photos

Click on the picture for a huger version, and then visualize that huger version (1200 pixels wide) as a metal print 48″ wide. That’s four feet! It’s going to be awesome!

Total cost, including shipping, was $126.49, and my profit was $23.26. Not much but it will buy half a tank of gasoline. More importantly, though, I have that first sale as a close-of-escrow gift, which allows me to do better marketing, i.e., marketing with a testimonial.

Now if I do some projections with those 8,000 Realtors in my database, all I need for first-year success is 50 Realtors to buy close-of-escrow gifts similar to that just once a month. That would allow me to continue to capitalize the company with ongoing sales, and those ongoing sales would allow me to do some very serious marketing, including keeping a small inventory to use as samples and emergency close-of-escrow gifts.

Julian got a job with one of our city politicians. Maybe after political season is over with, or during the spring when Julian will be playing high school tennis instead of working, I can hire him back and we can have another go at this.

With or without Julian, I can make this work. I’m going to go back to what I was doing in March and April and see what happens for the rest of the year.

Pictures copyright 2012 Russel Ray Photos

This post approved by Zoey the Cool Cat

Have Bare Wall Syndrome? Need a unique gift?Photographic Art logo
Choose Photographic Art by Russel Ray Photos at Fine Art America.

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22 thoughts on “My first Photographic Art sale to a Realtor

  1. ViewPacific

    Congrats!
    I’ve been surprised by odd gifts from my realtor each time I’ve bought a house.
    One time was a bottle of $4 sparkling wine wrapped in aluminum foil. Another was a water filter which never quite attached to the sink.
    The photo gift is a really cool idea I bet many would be delighted to receive. It seems especially perfect for someone new to the area. Good work!
    Vincent

    Liked by 1 person

    Reply
    1. Russel Ray Photos Post author

      The most common gifts here are (1) restaurant gift certificate, usually for $50, (2) bottle of wine or champagne, (3) a plant, and (4) a basket of edible goodies.

      I have seen the restaurant gift certificates get lost or, in states where gift certificates expire, go unused. Sometimes the giftees already know that they don’t like the restaurant and either don’t use it or re-gift it.

      After drinking the bottles of wine or champagne, the bottles get thrown away.

      Plants die, especially if it’s a plant that’s not suitable for indoors.

      Basket of edible goodies gets eaten.

      A nice wall hanging with the Realtor’s card glued to the back is forever………..!

      Liked by 1 person

      Reply
    1. Russel Ray Photos Post author

      I had thought about it, but it’s a digital file. I did absolutely nothing to make it that size other than push the shutter button on the camera. I’m pretty sure I will raise my price some eventually, but in actuality I would rather be Walmart than Nordstrom. Many more billions of dollars………

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      Reply
  2. karenlawrencephotography

    Congratulations on your sale, keep up with the marketing i know it is very hard, are there such things as art and craft fairs or artisan markets were you can sell your work? Its what i do and getting your work seen by people on the street you get really good feed back and of course sales! Can you ask coffee shops and restaurants to feature your work on their walls? Have an exhibition in a leisure center, library etc. If there is a local newspaper will they do a feature on you? Good luck and make sales xx

    Liked by 1 person

    Reply
    1. Russel Ray Photos Post author

      All great suggestions and things that I have considered. The main problem with all of that is that one has to have inventory. I don’t want to carry inventory, which is the main reason I decided to set up at Fine Art America.

      Liked by 1 person

      Reply
        1. Russel Ray Photos Post author

          I have way too many groups all over the place, and for the first time with just about anything, I’m not interested in SEO in this situation because I already have so many built-in markets. I just have to figure out (or get enough money) to reach them effectively and regularly.

          Since I have so many web sites, I am going to sponsor pages. I just discovered that the day before Julian left.

          Thank you for your continuing suggestions!

          Liked by 1 person

          Reply

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