Roll with me, Henry
Since this post requires work on your part, I think it’s only appropriate that your employer (me!) provide you with music to work by, so roll with me here, Henry.
Many people use WordPress for blogging without actually meaning to make WordPress work for them in terms of Internet exposure and Search Engine Optimization (SEO). I do both. Let me explain.
WordPress will love you if you will love WordPress. It takes a little work on your part, such as a consistent blog post. I do at least one blog post per day, sometimes two, and I’ve even done five in one day. Just depends on what else I have going on, but at the absolute minimum I make sure that I get that one blog post up each day.
Another part of your work is to use tags. Let me show you how this works and why it’s important to WordPress.
Early this morning (very early, like sometime around 4:00 a.m.), I published a post titled “In honor of Mitt Romney & snake oil salesmen everywhere.” I used three tags:
San Diego Zoo pictures
Mitt Romney is a snake
The last tag I added by editing the post several minutes after I had published it, just to see what might happen with the search engines.
Here’s where you have to work. Go to Google (google.com) and in the search box type “Mitt Romney is a snake.” The very first return is Romney’s own web site. How funny.
The majority of the other search returns are from such famous and well-known people as Mark Hamil/Luke Skywalker, Lawrence O’Donnell, Tommy Holeman, and Run DNC. They take up the first four pages of Google search returns. One would think that little ol’ Russel Ray of Russel Ray Photos could not compete with those people. But go to page 5 of your search returns. Look at the return that is third from the bottom! That’s me!
If you don’t see me on page 5, look on page 6, or 7, etc., until you find me. I will never move up, but I will move down as people search for “Mitt Romney” and “snake” relating to those famous people.
The key to this is “fresh content,” and that’s where your daily blog post comes in. As you get started, Google might only visit your blog once each quarter. However, when Google comes by and finds that you’ve done 90 posts during that quarter, one each day, Google says to itself, “Self, come by this blog more often to see what this blogger is up to.”
For the next quarter, Google might come by once a month. If you continue to do 30 blog posts per month, Google will say to itself, “Self, let’s come by this blog once a week instead of once a month.”
See where we’re going with this?
Eventually, due to your blogging consistency, Google will be by almost instantaneously after you publish a blog post. As soon as Google indexes you, that will most likely be your highest position in the search returns. I’m on page 5 right now, but at 8:00 this morning, I was at the bottom of page 3.
The fact that you can show up so quickly, as well as move down quickly, too, is why you need to blog daily, persistently and consistently, especially if you actually are trying to get Google to put you in the search returns on page 1 or close to it.
Looking for real estate services in San Diego County?
I can highly recommend
James Frimmer, Realtor
Century 21 Award, DRE #01458572
If you’re looking for a home inspector,
I recommend Russel Ray — that’s me!
Posted on October 23, 2012, in SNIPPETS and tagged bird of paradise pictures, flower pictures, google search, mitt romney is a snake, search engine optimization, wordpress. Bookmark the permalink. 19 Comments.